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"Almost half of the owners surveyed said that bookkeeping was their least favorite task. And the more time the business owners spent running their businesses, the more they loathed the task -- 58% of business owners working 60 or more hours a week said that bookkeeping was particularly draining." 



Let B2Z do for you the functions that you do not like, or don't think you are good at.


About B2Z Business
Advisory Services and
Liz Plotnick-Snay

Starting a business is easy. Running a successful business is hard and requires a great deal of expertise.  Making sure that you start it off on the right foot and have considered all of the elements involved can be a real challenge.  Working with someone with successful experience heavily weighs the scale in your favor.


B2Z will help you improve the profitability of your business through financial statements, margin analysis and product review.  If you are starting out Liz can provide an affordable alternative as a part-time Chief Financial Officer, Controller or Bookkeeper, until the business can pay for full-time staff in these areas.


Liz Plotnick-Snay, CPA is a forward-thinking, detail-oriented business leader with nearly 30 years of business experiences in public accounting and private industry: retail, hospitality, publishing and manufacturing. She has a proven ability to develop, manage and direct creative, sales, accounting, customer satisfaction and fulfillment teams that benefit a business. Click here for full resume

"I have had the pleasure to work with Liz over the past few years as a fellow board member of Lehman's. Liz is one of the most well rounded financial/operational people I know, as she is equally conversant in marketing and merchandising topics as in her primary finance and operations background. She always gives thoughtful counsel and is not afraid to push back in discussions, but does so in a very constructive manner. If I was running or starting up a consumer business, Liz would be at the top of my list of people to hire"

    ~ Larry Shaw                                 



"Liz worked for me as the COO/CFO of Gooseberry Patch. It was a pleasure having her on my team. During her term as COO/CFO, Liz was responsible for managing all aspects of the sales, operations and creative teams. In addition to her normal duties, Liz was required to learn and then lead the team through the adoption of numerous new technology and business practices (i.e.: digital publishing, social media, CRM implementation, etc.).   Liz has demonstrated her ability to inspire confidence, loyalty and respect through her tireless meticulous professional work."

  - Brad Dunnington                             



"We believe there is real, fiscal value when local businesses support other local businesses and when consumers shop local. " 


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